Acquisition leakage
Campaign structure, audience overlap, weak search intent, inefficient Shopping/PMax segmentation and creative fatigue can all inflate acquisition cost.
For ecommerce teams that need more than traffic. ITARV connects paid acquisition, product-feed structure, landing-page conversion, lifecycle recovery and measurement into one growth system.
More budget does not fix a weak system. We diagnose the points where acquisition, conversion and measurement stop working together.
Campaign structure, audience overlap, weak search intent, inefficient Shopping/PMax segmentation and creative fatigue can all inflate acquisition cost.
Product-page clarity, offer positioning, checkout friction, mobile UX and weak trust signals can suppress revenue even when traffic quality is strong.
Duplicate events, unreliable attribution and incomplete purchase signals can push automated bidding toward the wrong optimisation target.
Paid media, tracking, feed, landing pages and customer journey.
Fix measurement and highest-impact conversion leaks before scaling.
Increase spend only where unit economics and signal quality support it.
Use structured creative, CRO and campaign testing to improve the next cycle.
ROAS stated as 1.8× → 4.2×, with an 18% cart-recovery figure in the existing ITARV case record.
Read full case →1,400+ orders reported during the stated 90-day period.
Read full case →Yes. The engagement can cover paid media, conversion paths, tracking and ecommerce growth systems. Platform-specific implementation depends on the existing stack.
Yes. The goal is to use the right channel mix for the business rather than forcing every brand into the same media plan.
Yes. We look beyond platform ROAS toward acquisition cost, conversion rate, revenue quality and measurement reliability.
We review the visible growth funnel, measurement quality and likely paid-media or CRO bottlenecks, then prioritise the issues worth fixing first.
Start with a focused ecommerce growth audit and we will identify the most important acquisition, conversion and measurement issues to investigate.