Not huge — but enough to give the algorithms data to work with. We recommend a minimum of $3K–$5K/month in ad spend per channel so Google has enough conversion data to optimise meaningfully. Below that, the bidding algorithms simply don't get the signal they need — and we'd rather tell you that upfront than take your money.

Most clients see initial movement within 2–4 weeks. The first 30 days is mostly tracking cleanup, account restructure, and quick-win negative keyword work — that's typically where early CPL drops come from. Meaningful optimisation kicks in after 60–90 days once the algorithms have enough conversion data to bid optimally.

Never. Every engagement is month-to-month. We earn your business every 30 days. If we're not delivering, you walk — no penalty, no termination fees, no awkward calls. Results speak louder than agreements.

Three things, non-negotiable on every account: (1) Clean data first — every campaign starts with a GA4/GTM audit before a single dollar is reallocated. (2) Radical transparency — full account access, custom Looker Studio dashboards, no black-box reporting. (3) Senior expert on every account — you get a Top Rated Plus specialist who's managed $50M+ in ad spend, not a junior account manager playing telephone.