Technical SEO gets you ranked on Google. GEO gets you cited by ChatGPT and Perplexity. Most agencies still only do the first one.
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one system, two search surfaces — Google and AI
Crawler access, schema coverage, site speed, and content structure — scored against the five factors that actually drive citation.
Organization, Service, FAQPage, and Article schema built out, plus answer-first restructuring of your highest-opportunity pages.
Content shaped for extraction — direct answers, clear structure, and the specific long-tail questions your buyers actually ask AI.
Third-party signal building — the reviews, mentions, and citations that make both Google and AI models trust the claims on your site.
estimate the ad-spend value of the clicks you'd stop paying for
Enter your target monthly search volume and average cost-per-click to see the equivalent monthly ad value of ranking organically for it.
no jargon, no black-box reporting
SEO gets you ranked on a Google results page. GEO gets you quoted inside an AI-generated answer from ChatGPT, Perplexity, or Google's AI Overviews. They share a technical foundation — crawlability, site speed, clean structure — but diverge on what happens next: SEO cares about backlinks and keyword targeting, GEO cares about schema markup, answer-first content structure, and third-party corroboration. Most sites need both.
Technical fixes — crawler access, schema, site speed — can show up in weeks once search engines recrawl. Rankings and AI citations that depend on authority and content depth compound over 3-6 months, similar to any organic channel. Anyone promising page-one rankings in two weeks is either lying or talking about a keyword nobody searches for.
In the short term, usually yes — SEO and GEO compound over months, not days, so paid keeps revenue moving while organic builds. Long term, a strong organic and AI-citation presence lowers your blended customer acquisition cost. The two channels should be planned together, not treated as competitors for budget.
Blocking bots like GPTBot or PerplexityBot in robots.txt stops those engines from citing your site in live answers, but doesn't meaningfully protect content from being copied by other means, and it forfeits the exact visibility GEO is built to win. Being cited by name in an AI answer is usually free brand exposure, not a threat.
No, and any agency that does is telling you what you want to hear, not what's true. Nobody controls Google's or OpenAI's algorithms. What we commit to is the audit, the fix list, the implementation, and the reporting.
Five things: whether AI crawlers can access your site, whether schema markup gives structured facts to extract, whether content is structured answer-first, whether third-party sources corroborate your claims, and whether your content has enough depth to cover the long-tail questions your customers actually ask.
Free audit. 3–5 quick wins identified. No obligation.
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